Monday, June 15, 2009

Computer Industry News: 15/06/09

LEXMARK AIMS TO DOUBLE SALES
Mumbai, June 15, 2009
The Economic Times (Bangalore edition)  Financial Chronicle  

Global printing and imaging solutions provider, Lexmark International, aims to double its sales revenue from laser printers in the country to $20 million in the next two-three years, a top company official said. “In 2008, we earned a revenue of $10 million through sales of our laser printers. We are targeting to double this to $20 million by 2011,” Lexmark International India’s country manager, Kumar Priya Ranjan, said here. The company’s focus in the country would be on the enterprise space in banking, retail and insurance, Ranjan said. Lexmark International reported revenues of $4.6 billion worldwide in 2008, he said.


SERVER MARKET IS SEEING A DRAMATIC SHIFT
BV
Mahalakshmi, June 15, 2009

Financial Chronicle

Servers are back in the limelight. Emerging technologies like virtualisation and cloud computing are changing the way servers are deployed today. The focus is slowly moving away from just raw performance to scalability and return on investment. “I feel that the server market is as exciting as ever right now,” says Jeff VerHeul, corporate vice-president of Central Engineering at AMD. He is also the co-leader of AMD’s Central Engineering group with Chekib Akrout, having direct responsibility for AMD’s system on chip (SOC) and Unified Northbridge engineering efforts. Previously, Jeff was responsible for AMD’s design engineering organisation, including driving AMD’s silicon roadmaps and providing leadership to seven engineering sites worldwide. Jeff is confident about the growing server market due to emerging technologies. In a recent chat, he accepts that the war in the server market is on and AMD would be keeping momentum, hopefully to launch a 12-core processor by the first quarter of 2010.

Excerpts:

After the launch of Istanbul, how do you view the server business globally and specifically, growing markets such as India?

Emerging technologies like virtualisation and cloud computing are changing the way servers are deployed today. The focus is slowly moving from just raw performance to scalability and return on investment. In the 4P (socket) server and the 8P server market, we view the trend as moving towards performance and expandability. Virtualisation is driving the need for more cores and greater scalability. In the 1P and mainstream 2P server market, power efficiency and value appear to be the primary drivers for ultra-dense and cloud computing environments.

There are essentially two sets of requirements in the enterprise sector: virtualisation, which is driving the need for more number of cores and scalability and cloud computing, which is driving the need for greater energy efficiency. Both have huge potential in India and AMD is addressing this with Istanbul—the new six-core AMD Opteron processor. We will continue to serve the needs of this market with a strong, customer-driven roadmap. While Istanbul is based on the same robust 45nm silicon as Shanghai, there are two additional CPU cores that have been added without an increase in the power envelope.

Additionally, AMD has made enhancements to the coherent HyperTransport technology interconnect with the innovative HyperTransport technology HT Assist that is designed to reduce traffic in processor-to-processor communications. Additionally, the Northbridge speed on Istanbul processors has been increased to 2.2GHz—as compared to 2.0GHz for Shanghai.

The war in the server market seems to be intensifying with Intel planning to launch 8-core Nehalem Ex chip by 2010. How do you plan to improve AMD’s marketshare?

We are not standing still. We are working on our next-generation products. Because of AMD’s near perfect engineering effort, and Global Foundries’ superior manufacturing execution, we launched our Istanbul processor several months ahead of the scheduled launch, originally planned for the second half of 2009. We will keep our momentum and launch the 12-core processor by the first quarter of 2010.

We are focused on delivering the best products for the market regardless of the macro economic conditions. I feel that the server market is as exciting as ever right now. Earlier, the focus was on raw performance, but the customer value shift is currently underway with virtualisation driving the need for more cores and for greater scalability, performance and expandability. Because of a dramatic customer value shift happening in the server market, AMD believes the purchase decision is no longer simply based on the speed or number of processors in the server—its now about how a server must be used and what it must do. Performance per watt (energy efficiency) is also a key consideration. AMD’s roadmap has and will evolve to address emerging trends and such keen-sighted innovation will definitely help us strengthen our market position.

A recent IDC report said that the server shipments may sink to 26% in first the quarter, but there could be a reverse in 2010...

We are focused on creating solutions that customers will require. This is still a large market and a strategic priority for us, regardless of near-term economic dynamics.

AMD is tightening its focus both in microprocessors and graphics innovation. What is the role you envisage for the Indian engineering team in this exercise?

Our new ‘One AMD’ structure was designed to optimise AMD’s operations and further integrate the company’s x86 processor and graphics technologies. When it comes to high end technology products/solutions such as processors, the development process is not as simple as it seems. The ever changing market dynamics pose a challenging environment for the engineering teams to deliver business relevant products, not to forget in the least time-to-market. This has resulted in a closely coordinated effort across all of AMD’s development centres.

AMD’s India R&D operations are part of our Processor Solutions Engineering group, which directs the development and execution of AMD’s CPU platform/product roadmaps in partnership with AMD’s business units. AMD’s R&D centres in India have played a pivotal role in the development of our current and next generation products for a long time now.


HANDY DIGITAL ART
Priyanka Joshi, New Delhi, June 15, 2009
Business Standard

Graphics tablets are a handy alternative to mouse pads. They function as a great input device to help speed production time for photo editing, design and art creation. A capable graphics tablet can perform a variety of non-drawing tasks that are difficult to perform with a mouse, and these include editing images, creating digital signatures or sketching diagrams or flow charts.

Intuos4 pen tablet: Wacom, the most popular name in graphics tablet, recently launched Intuos4 pen tablet that’s best suited for those who want a highly portable, professional device that snuggles comfortably in the laptop bag. The tablet has been designed intelligently, with a button layout that works well for both left- and right-handed users. With Intuos4, the keys and a touch strip are located on one side of the tablet to facilitate an easy access.

The circular touch-pad reduces repetitive motion strain and makes more sense for most functions. The centre of the ring toggles between 4 different functions, giving it a wider variety of potential uses. The entire tablet can also be flipped 180 degrees for left- or right-handed use. The pen that is bundled along the tablet has a nib point that functions just like a pencil and the other end serves as the eraser.

The Wacom Intuos4 tablet comes in four sizes . The smallest sized Wacom tablet starts at Rs 14,000 and the largest costs Rs 46,200. The money is worth investing for graphic designers, animators, photographers, business offices, educational institutions and ofcourse kids.

Bamboo Fun tablet: Alternative input devices come and go, but the Wacom

Bamboo Fun tablet can be a stylish change. The Bamboo pen-tablet can mimic the pencil & paper experience in a very high -tech way. Starting up is simple, it requires plugging the USB cable into the tablet’s port, followed by installation of drivers from the CD. The pen (comes with the tablet) is very comfortable and Wacom has done away with the clear acrylic removable surface, replacing it with a textured surface that renders a pen-on-paper experience.

The tablet detects the pen movement well before the pen even touches it. Keeping the number of controls to just three, Wacom’s made the tablet a lot less complicated. A touch-pad scroll wheel makes it easy to scroll up and down pages and zoom in and out. Users have to just move finger in a circular motion to scroll up or down or zoom in or out.

Handwriting recognition is great on this device. Just try to do your child’s math homework and you will realise why Wacom’s calling this a Bamboo Fun tablet. Prices start at Rs 6,499 (depending on size of the tablet). The Bamboo Fun tablet packs in a cordless mouse too. The tablet, pen, tablet controls, and mouse make a comprehensive set of input devices that can completely replace your regular keyboard and mouse, if you like.

With both Bamboo Fun and Intuos4, you can explore the pen-based features that are included in operating systems like Microsoft Windows Vista and Mac OS. Users can also personalise their notes in documents or append signatures at the end of emails with a graphics tablet. It really is great fun when you can use the tablet to create drawings, turn your photographs into works of art, or practice your drawing skills.


SWITCHED ON
June 15, 2009
The Hindu Business Line

Delta Group has introduced a new range of 1 KVA to 3 KVA UPS systems called E Series in the Indian market, aimed at small and medium enterprises (SMEs) and the corporate segment. Besides other features, the UPS has extended battery runtime up to 4 hours as standard and scalable up to 24 hours, says the company. The UPS has a two-year warranty as per manufacture standard format and is available at a starting price of Rs 9,999, says the company.


LAPTOPS FOR STUDENTS
New Delhi, June 15, 2009
The Statesman

Going tech-savvy, SRC this academic year will facilitate purchase of laptops for its students so that they make best use of technology. “It will lessen the paper work and students can share academic matter and assessment with their teacher any time,” said Prof Jain. The faculty member (65) have already received laptops made by Dell.


CATCH THEM YOUNG!
The Financial Express

It’s hot! I am not talking about the soaring mercury over most parts of the country alone, but also about the very compact, almost pocket-able, lightweight computers called netbook

HP (Hewlett Packard) used fashion icon Vivienne Tam’s flowing floral design in shades of red to hook young corporate ladies to grab their limited edition Clutch at a premium price. Sony targeted the hip pocket of the young ladies’ jeans with the introduction of their rather pricey Sony Vaio P. The other players who are in the race such as Acer, MSI, Lenovo and LG are already in the process to come out with their generation-II netbooks

Not to be left behind, computer giant Dell too has entered the fray by launching their netbook called Latitude 2100 Education. This time aiming the school going kids. Catch them young!


LEADING THE FUTURE
June 15, 2009
The Financial Express

Samsung India is relying on premium technology, innovative products to drive its growth in India this Year. The company is looking at a 25-27 percent growth in sales this year on a sales turnover of US$1.7 Billion that it achieved in the year 2008.

The Company has launched innovative, leading technology products in the Consumer Electronics, Mobile and the IT product categories which will be the growth drivers for the company in this year.


THE NAME INDIA TRUSTS
June 15, 2009
The Financial Express

Samsung has today become a household name in India. In an interaction, Jung Soo Shin, President & CEO, Samsung talks about the company’s future plans for the Indian market -

Samsung is today a leader in a variety of products. What will be your area of focus for the years 2009-10?

In the Year 2009, new technologies like LED TVs, business segments like mobile phones and netbook/notebooks will be the growth drivers for the company in India.

Samsung has launched mobile handsets which are based on extremely advanced technological base; how are you catching up vis a vis the competitions in terms of the acceptance? What are the expectations which will truly define the Samsung in this category?

Today, we are the second larget mobile handset player, globally as well as in the Indian market. We are trying to reach out to customers across different segments with mobiles for every lifestyle. We have a portfolio of over 50 handsets across the essential, multimedia, touch screen, dual sim and business phone segments. True to our Next is what? Philosophy, we want to provide our consumers with the next level of mobile experience, be it in the entry level Guru series or our touch screen phones.

The overall approach is to give our consumers differentiated products in every segment and an enhanced user experience.

 



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